Ariat… leading the way in equestrian fashion

Originally established by passionate equestrian Beth Cross in 1992, the company is named after the American race horse Secretariat. A throwback to Beth’s childhood where she spent her younger days on a working thoroughbred farm in Pennsylvania.

The company debuted their first riding boot in 1993, which proved a success and started many riders’ love affair with the brand. Since then Ariat has continued to innovate, providing the equestrian market with a variety of product ranges, from English and Country styles to Western footwear and their ever popular Apparel collection.

Ariat’s English collection has developed over the years to include a variety of key styles, new technology and sleek designs. From elegant and traditional long boots to modern paddock boots, Ariat’s English collection looks to provide every rider with the tools to perform at their very peak.

As the company has expanded, so has Ariat’s Country collection which offers a wide selection of high performance walking, outdoor and tall boots, with GORE-TEX® membranes and supportive footbeds. In addition to these, the collection also features fashion country boots from mid calf and knee length to short ankle staples. These boots are rugged enough for days in the country or fashionable enough for meetings in town.

If you are looking for something different in the footwear department, then Ariat’s range of Western footwear could be perfect for you. With its colourful and rugged designs, the Western boot is becoming a staple in many rider’s wardrobes. Ariat’s performance boots which are perfect for riding in, combine advanced technology, premium leathers and thoughtful design and construction.

Ariat’s ever popular Apparel range offers athletes a variety of options from coats and breeches to show attire and casual tops. The collection features a host of Ariat’s most advanced technology including Sun Protection Fabric™, AriatTEK®, V3® Fit and V3® Stretch, Moisture Movement Technology™ and Core Control Technology™. With something for everyone in a variety of stylish designs, bright colours and classic shapes, Ariat proves why it is leading the way in equestrian fashion.